Branding that doesn’t just look good,
it works.
​It's me, the one-woman army behind theHANDPICKED.
I don’t build brands out of buzzwords. I build them out of you — your story, your fire, and your purpose.
Branding
Content
Strategy
Creative
Welcome to theHANDPICKED
Where Brands Grow Up, Glow Up & Show Up.
​​
I’m Iniyaval — the brand strategist, designer, storyteller, digital consultant, and occasional magician behind theHANDPICKED.
For over 30 years, I’ve been shaping brands, transforming businesses, and gently reminding entrepreneurs that passion alone is not a strategy.
(A necessary public service, honestly.)
While most agencies chase trends, I’ve spent decades setting them…
and then selling the burnt remains as premium brand wisdom.
Because here, we don’t “make designs.”
We build identities that sell, stories that matter, and brands that behave like category leaders long before your competitors realise what happened.
Your Brand Has a Personality. Does It Know That?
If your brand looks confused, sounds confused, or posts as if it is going through an existential crisis, don’t panic.
You’re exactly where you need to be.
Branding isn’t decoration.
It’s direction, clarity, consistency, and a bit of soul.
Your logo is your face.
Your content is your voice.
Your website is your office.
Your digital presence is your reputation.
When even one is weak, your entire business wobbles like bad Wi-Fi.
That’s where I come in.
What I Do (With Too Much Passion)
Brand Strategy &
Development
Your identity, story, tone, and personality — sculpted with intention, emotion, and tasteful sass.
Content & Visual Design
Designs that speak.
Words that breathe.
Narratives that convert strangers into loyal customers.
Website Design & Strategy
Your virtual office — elegant, intuitive, and powerful.
A space where your brand finally stops couch-surfing online.
Digital Marketing Consultancy
Not “posting for you.” Not “running ads with crossed fingers.”
I help you build a powerhouse internal marketing team.
Everything under one smart, slightly dramatic creative mind. (Yes, still me.)
Why theHANDPICKED Works
Because I don’t say yes to everyone.
I say yes to the right ones — the curious, the committed, the courageous, the slightly eccentric.
Branding is not a checklist.
It’s a relationship.
A journey.
A beautiful madness.
And when we work together, I treat your brand like it’s my own:
minus the school fees and the teenage drama.
30 Years.
700+ Brands.
72+ Construction Leaders.
95% Success Rate.
I’ve helped startups become leaders.
I’ve helped leaders stay legendary.
I’ve helped construction companies look like lifestyle brands.
And I’ve helped small businesses grow a backbone, a story, and a strategy.
When a brand like Bioceutics Inc grows 280%
or when GoDesign Vibes transforms from furniture arrangers into full-blown lifestyle creators, that’s not coincidence.
That’s method — with a sprinkle of passion.
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Our Happy Clients
If You’re Here, You’re Probably Ready
Ready to grow.
Ready to stand out.
Ready to stop “doing digital for the sake of doing digital.”
Ready to look like the brand you secretly know you are.
And I’m ready too — to handpick your story, your strengths, your spark…
and turn them into something unforgettable.